John Pomeroy is Purity Vodka's brand ambassador and bartender.

In a world crowded with taste-alikes, Purity Vodka, distilled 34 times at Ellinge castle in Sweden, stands alone. Perfectly refined, so pure that no filtration is needed. The natural barley and winter wheat flavors at its heart produce a sophisticated finish, with a complex, full-bodied taste and character no other vodka comes close to. Created by master blender Thomas Kuuttanen and winner of more awards than any other ultra-premium vodka, Purity Vodka is one spirit that's not just better, it's in a category of its own.

With over 60 years of presence in the United States and International coverage in affiliation with the International Bartender's Association (IBA) in over 50 countries, the United States Bartenders' Guild is the largest network of professional bartenders and is setting the standard for the profession throughout the country.

Part festival, part fête, part conference, part cocktail party – the Manhattan Cocktail Classic is an annual celebration of the myriad points of intersection between cocktails and culture. With over one hundred events spread across five days and five boroughs, the Manhattan Cocktail Classic offers a vast array of unique experiences to enthusiasts and professionals alike, expanding the very definition of what constitutes a "cocktail event".

Tales of the Cocktail, the internationally acclaimed festival of cocktails, cuisine and culture, returns to shake things up in New Orleans, July 20-24, 2011. The event mixes the best and brightest of the cocktail community—award-winning mixologists, authors, bartenders and chefs—for a five-day celebration of the history and craft of cocktails. This year, the most spirited event of the summer will be shaking up the cocktail industry with a spirited series of dinners, cocktail demos, tastings and competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made.